Tuesday, March 06, 2007
Burgeoning Home Businesses Find Room to Grow - Technology Information
Perhaps the most obvious solution is to find ways to do more with your home's existing space. You can convert a spare bedroom into an office or find niches that can be used to store space-eaters like files or supplies. But while remodeling is a good possibility, it's not the only one. You can outsource space-hungry tasks or turn to technology--a vast array of options stand ready to help you make the most out of the space you have.
Technology is probably the answer that presents the most flexibility. John Girard, vice president and research director with Gartner Group, a Stamford, Conn.-based research firm, cites the growing wealth of Web-based application service providers (ASPs--see related story), which offer free or fee-based services like accounting, collaboration, and calendar tools.
Home-based business owners can conduct research using Hoovers (www.hoovers.com), a business network site, examine clients or companies with Stockmaster (www.stockmaster.com), or have topical information pushed to their PC or wireless device with products like Alerts.com. And that's just the tip of the iceberg. "You can troll the Internet or the phone book for services that are freebies or value-adds to make yourself more efficient and come off as bigger than you really are," Girard says.
Another way to save space--and time--is to outsource repetitive tasks you might delegate to inside staff. Kerry Gleeson, president of the Institute for Business Technology (www.ibt-pep.com), a Boca Raton, Fla.-based organizational and effectiveness training firm, and author of The High-Tech Personal Efficiency Program ($17; Wiley & Sons), notes that it isn't easy to let go of some of those tasks. "Many people are perfectionists. They've been used to doing these things themselves," Gleeson says. "That's one set of skills, and another is getting other people to do things for you."
Bookkeeping and banking, preparing invoices, shipping products, and running errands are good outsourcing candidates. Print and ship collaterals or client projects using Kinkos.com; tap an Internet postage service like E-Stamp Corp., Stamps.com or Neopost Inc.; set a pick-up by FedEx--all save time and space. The question, says Gleeson, is whether you can bill more for the time you would spend doing the task than you would spend to have someone else do it for you. Mundane tasks are "very time-consuming, and it doesn't take a genius to do it," he says.
The solutions are there--if you take the time to search for them. Home Office Computing spoke with some home-based business owners who kept their home offices--and their sanity--by exploring a variety of alternatives. Here's what they said.
TECHNOLOGY EXPANDS HORIZONS
In the small Utah town of Highland, Art Berg runs Invictus Communications Inc., his home-based speaking business, with a little help from technology.
Actually, the business is run from Highland, Lehi, Springville, and West Jordan, Utah, as well as Budapest, Hungary--the cities where Berg's outside staff work, complementing his two inside employees. But, increasingly, his business is run from cyberspace.
Berg's office space is tight, with the two full-timers manning four Dell PCs, networked with three dedicated servers; two network printers; a scanner; a fax machine; and a copier in a 200-square-foot home office. He recently purchased a Canon Imagerunner 400 multifunction digital copier, fax and scanner so his staff can digitize documents and save space by "going more toward paperless," he says. His outside staff gain access to Berg's Windows NT server using a remote terminal server.
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