Thursday, November 16, 2006

Plan for an eCommerce Website For Your Home Based Business

Getting set up to create your own internet home based business where you can work from home selling products online can seem like an overwhelming project, but it actually just involves following a proven process mixed in with some creative ingenuity and the discipline to see the project through. We will touch on a few of the most important points in this article. All of this starts with creating a plan of action and then executing.

First you need to figure out what you want to sell. To verify your options, you have to do some research to see if there is a demand for this product or service and whether it is currently being sold successfully online.

Check your local discount stores and large online chains like Amazon to see if they already sell this product. Unless your product has some unique or valuable feature to distinguish it from others, your customers are going to go to big discount stores, or buy online from a large retailer.

After this research is complete, if you are still excited about the opportunity of online business, you will next need to establish your business (choosing your business 'type' - sole proprietorship, partnership, limited liability partnership, corporation, etc.). You will need to choose a business type that gives you the best tax benefit, and the most protection against liability (if your product or service may expose you to legal action).

You will get a Tax ID number when you set up your business. This number allows you to collect state sales tax and establishes your ability to buy products wholesale so you can re-sell these products on your web site.

Next, you will need a business bank account. Some banks require you to wait three months after your business paperwork is filed, before you can open a business account.

Since your business is an online business, you will have to get a 'domain' name. This name is the name of your web site and the 'address' your customers will type into their web browser when they want to visit your site.

You should be prepared with several options and spin-offs of the name you think you want, since your first choice may not be available. If the name is already registered to another business, you will not be able to use it for YOUR web site.

The next item on your list is to find a web host. A web hosting company will store all the files that make up your web site, including a database of information, prices, and content. Some web hosting companies are much cheaper than others. However, you have to look at the features and services your web host will offer before you choose the host that is right for you.

Next, you will need to decide if you are going to design your own web site or hire professionals to do it for you. You can compromise by purchasing web 'templates' from a professional company. With a little training and a little effort, you can learn to update these templates to change or add information to your web site.

Whether you are designing your own web site or hiring professionals, you need to figure out what 'content' you want on your site. Will you have educational information, write articles, provide a description of your services or just sell products?

If you are selling products or services on your web site, you will need some way to accept payments. Make no mistake you MUST provide a method to accept payments on the spot, rather than asking your customer to send a check or money order. If you intend to be recognized as a professional business, you must offer your customers a simple way to order your products.

After you have done all these things, you will need to either stock your product or hire your employees to perform services.

Your web designer (maybe YOU) will have to consider advertising techniques and other methods to get customers to find and buy from your web site.

As you can see, starting an online business is a significant investment in time and effort. Your expenses may not be high, but you do have to put in the planning time and ensure that you have thought through all the aspects of the business.

The bottom line for prospective online business entrepreneurs is to consider the time and effort, the cost and the findings from your research.


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