Tuesday, November 28, 2006
Many People Build Profitable Businesses Around Online Role-Playing Games
The buying and selling of online game accounts and items such as gold, platinum and body armor are common elements today in the huge world of online role-playing games. The market for virtual goods, also known as unreal estate, has sales in the billions of dollars every year. Gamers have many ways to make extra income in this market, and you could even develop a fully fledged business and make a substantial full-time income.
Of course, becoming an entrepreneur aiming for a big profit is not the same as just playing a game. You would need to treat your venture like a real business in order for it to reward you like a real business. Selling unreal estate from online gaming worlds is not a weird or quirky path for a business person to take. At any given time, hundreds of game accounts from games such as EverQuest II, EVE Online, World of Warcraft, and many others are listed for sale on eBay, which is only one place where these products are sold. Many businesses operate as middlemen in the sale of in-game currency and accounts. For example, the company Internet Gaming Exchange www.ige.com that was founded in 2001 provides a secure marketplace where people can readily sell their in-game currency, items, and accounts.
To succeed in this market, you would have to apply the same principles that work for any business such as discipline, planning, goal-setting, customer service, and selecting a profitable niche to get started in. Developing game characters for sale or amassing game wealth to sell to other players is not the same as just playing a game for fun. Some people fail in this business because they do not make the distinction between business and play.
There exist many techniques for improving the efficiency of business operations and you would need to learn the best ways for improving your bottom line. Although it does take work to make money, you should still select a game or games that appeal to you and that you would enjoy selling products for. Being genuinely interested in your subject matter will greatly enhance your ability to succeed. With the right effort, you very easily could profit from this market that has mushroomed off of the primary business of selling online games to subscribers.
The buying and selling of unreal estate for real money has become so common that many gamers expect and desire it as a part of their gaming experience. It adds to their fun if they can trade their extra in-game currency for actual money. The game Second Life from Linden Lab has actively encouraged the exchange of its in-game currency the Linden dollar for real dollars. The Second Life website www.secondlife.com prominently promotes the fact that players will pay real dollars for Linden dollars. Links to currency exchange services are provided at the game site as well.
Linden Lab takes the concept of the online game market farther than players simply buying and selling goods. Linden Lab is actively seeking proposals from business partners who want to use the Second Life virtual environment as a marketing arena. For example, a company might want to develop a business property within the Second Life game that promotes its brand to the players, which would conceivably create profits in the real world.
The possibilities for any interested entrepreneur in the online game market are expanding in creative directions. If you are already enjoying online games as a player and looking for business opportunity in the real world, this market offers you many ways to develop a viable business. Many other people are already doing it.
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