Saturday, October 28, 2006

Product Not Selling?

Let me guess, you have created a website or an auction list with a product or even an array of products and they are barely making you enough money to pay your hosting and advertising fees.

If that is true then what you will read next is going to end your stress and probably save your business.

Often people come to me and ask me why their products are not selling and tell me about the great prices they are giving or the great deals they are getting and need answers as to what it is they are missing. It is surprisingly common these days for people who are trying to use the internet to make a little extra money on the side to fall into this helpless hole.

What they have failed to do is called: Market Research!

Think in terms of keywords, say you have a deal on some car parts and that is what you want to sell then you need to adjust to the narrow category. You would need to think of your category for each part. Let’s say for your Chevy Head Gaskets you would categorize that item like this: Cars>Parts>Chevy>Head Gasket. Then you would want to look at all the other dealers selling Chevy Head Gaskets and get a feel for their prices. If you cannot beat or match those prices then you will have to consider Product Sourcing and find something new to sell. Sell what sells, don’t try to only sell things you know about or like.

There are also a lot of other factors that have to be tested as well. Time is one of them! There are certain products that sell very well late in the night and if that is what you are selling and you have your auctions closed during the night or have links to your website from websites that don’t get many hits at night then that could be one problem you are having. Not just night and day either; think about days of the week. Most restaurants are packed on the weekends and you have to call and make a reservation just to get in the door but I bet you could walk in on Tuesday night get seated instantly and have the food in front of you inside of fifteen minutes.

Your research should tell you not only how well the product is selling but how it is sold too. All things of the same types listed in the same category sell differently if you narrow it down even further. This difference helps to target the buyers where your competition may have failed to do so.

If you are like me though and you do not have countless hours to spend surfing around looking at products, pricing, and sells statistics there is a great tool that can automate this process for you and it has saved you a lot of time. It is called the Market Research Wizard and it can give you response on categories and products in a matter of seconds. This software is available for download as a Free Trial from my site.

Never fear though, it is a business you are running, not a get rich quick scheme that never works; a business is something that is work. Through trial and error you will learn just like the experts have and one day you will have it all down to a science. Research is work but when you are doing this work over the internet with search engines available and auction searches available it really isn’t all that hard. Once you get the ball rolling you will start to see your product in a new light and that will spawn new ideas. You may even stumble upon a product that will sell good for you.


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