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Cincinnati Bell Inc. (NYSE:CBB) today announced the launch of "New Rules," a unique set of wireless rate plans starting as low as $39.99 per month that offer unlimited calls to and from any Cincinnati Bell home, business or wireless phone number.

Research shows that the vast majority of wireless usage occurs within a 20- to 30-mile radius of where people live and work. Cincinnati Bell, which serves nearly all of the households and businesses in greater Cincinnati, believes that the new plans will provide exceptional value to customers, especially families and small businesses, who frequently use their wireless phones. These plans offer unlimited calling in greater Cincinnati and Dayton to and from the more than two million Cincinnati Bell telephone numbers customers most frequently call.

"Cincinnati Bell has shattered the old way of thinking about wireless," said Rod Dir, chief operating officer of Cincinnati Bell. "We've designed the 'New Rules' wireless plans much like our home phone plans. Customers calling any other Cincinnati Bell customer, whether to a landline or wireless phone, no longer have to worry about minutes."

The plans also include unlimited Cincinnati Bell mobile-to-mobile, unlimited nights and weekends, free long distance and no roaming charges anywhere in the USA.

"New Rules" is only available with the GSM wireless network. Cincinnati Bell has invested more than $80 million over the past three years to upgrade its GSM network and has added more than 100 towers to expand its wireless coverage.

"A recent independent study of network quality confirmed Cincinnati Bell has fewer dropped calls than any of our competitors," said Dir. "We provide an outstanding network to go along with the exceptional value of the 'New Rules' rate plan."