Saturday, July 01, 2006
Home Business Helpers. - Buyers Guide - book review
The Budget Home Office Just as important as your readiness to work from home is the readiness of your home office. More than just a penny-pincher's guide to the latest technology, Outfitting Your Home Business for Much Less by Walter Zooi with Paul and Sarah Edwards ($19; Amacom) is an informative, detailed guide to setting up a comfortable, fully functioning home office within your means.
You'll find useful information on buying computers, printers, and software, as well as strategies for finding copiers, fax machines, furniture, supplies, and telecommunications devices--even getting the upper hand with telephone companies and Internet service providers. Finally, the book teaches you how to negotiate the best rates for essential business services such as accounting, legal, and travel. Whether you're a home office novice or seasoned business owner, Outfitting Your Home Business for Much Less will give you the expertise to make well-informed purchasing decisions.
The Key to Your Customer's Heart In today's groundbreaking economy, can you bring your home-based company's sales to the next level and compete with the big boys? "Yes? says Philip R. Nulman, author of Just Say Yes! Extreme Customer Service ... How to Give It! How to Get It! ($15; Career Press).
This guide helps you grow your business by adhering to one basic principle--customers are your most important asset and you should strive to exceed their needs, not just meet them.
Just Say Yes! offers practical advice on training employees to be customer-service-oriented, commonsense solutions to customer-relations problems, and tips on building customer loyalty. Inside you'll also find detailed case studies of numerous winning strategies and techniques for attracting and keeping customers.
Nulman's philosophy of stop-at-nothing customer service may seem like an anomaly in today's impersonal e-commerce world, but he contends it's a surefire way to ensure your business success.
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