Tuesday, January 29, 2008
3 Home Business and E-mail Auto-Responder Tips
"It's all about the list." You've heard it a million times, but what does it mean to your business? Despite the SPAM laws, e-mail marketing is still an effective tool, one that can be harnessed by the use of auto-responders that can send multiple messages to each person who provides you with their e-mail address.
Tip #1: Only send your advertisements to people who have requested information from you.
By using a double opt-in method you insure that your customer is aware that they will be receiving information of a commercial nature from you periodically. The customer needs to fill in a form with their information (Name, e-mail address, etc) to have an e-mail sent to them with a link that needs to be clicked on to "activate" their account.
Many Internet "Gurus" offer something for free that the customer is willing to trade their information for. This could be an e-book, a coupon for a free item, or something that makes it a fair exchange in the customer's mind.
Tip #2: Have your sales e-mails arrive at a set time in the future.
Some e-mail auto-responders will allow you to set up multiple messages in advance. The first message should contain information as to how the customer can receive their "free" item and should be sent immediately. It will also contain the activation code.
Don't bombard your customer with dozens of e-mails in a single day. Set up your auto-responder to wait a day or two in between mailings.
Tip #3: Stagger your sales offers with useful information that the customer can use and is related to your market.
If you offer a free e-book about a marketing tool to get sign-ups, you would want to have several articles or an E-zine that has information related to marketing along with your commercial offers. If you only try to sell things to a customer, they will quickly opt-out. By offering information along with your commercial e-mails, you are building a relationship with your customer, which is one of the hardest things to do in the fast-paced electronic world of the Internet.
Don't send unwanted e-mail. Set your e-mail messages to arrive every couple of days rather than all at once. And offer useful information related to your subject. Play fair with your customers and they will stay with you for a long time.
Tip #1: Only send your advertisements to people who have requested information from you.
By using a double opt-in method you insure that your customer is aware that they will be receiving information of a commercial nature from you periodically. The customer needs to fill in a form with their information (Name, e-mail address, etc) to have an e-mail sent to them with a link that needs to be clicked on to "activate" their account.
Many Internet "Gurus" offer something for free that the customer is willing to trade their information for. This could be an e-book, a coupon for a free item, or something that makes it a fair exchange in the customer's mind.
Tip #2: Have your sales e-mails arrive at a set time in the future.
Some e-mail auto-responders will allow you to set up multiple messages in advance. The first message should contain information as to how the customer can receive their "free" item and should be sent immediately. It will also contain the activation code.
Don't bombard your customer with dozens of e-mails in a single day. Set up your auto-responder to wait a day or two in between mailings.
Tip #3: Stagger your sales offers with useful information that the customer can use and is related to your market.
If you offer a free e-book about a marketing tool to get sign-ups, you would want to have several articles or an E-zine that has information related to marketing along with your commercial offers. If you only try to sell things to a customer, they will quickly opt-out. By offering information along with your commercial e-mails, you are building a relationship with your customer, which is one of the hardest things to do in the fast-paced electronic world of the Internet.
Don't send unwanted e-mail. Set your e-mail messages to arrive every couple of days rather than all at once. And offer useful information related to your subject. Play fair with your customers and they will stay with you for a long time.
# posted by Medical Information : 1:55 AM
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